Services
I specialize in working with wellness, beauty, and healthcare brands that are done with inconsistent content and unclear messaging. Whether you're launching, rebranding, or scaling, here's how I can help:
BRAND STRATEGY & IDENTITY
Your brand is more than a logo. It's how you show up, what you say, and how people feel when they interact with you. I help you clarify your positioning, define your voice, and create a visual identity that makes your brand instantly recognizable.
- Wellness, beauty, or healthcare brands building their identity from scratch
- Established brands going through a rebrand or refresh
- Companies that have outgrown their current look and feel
- Brands that feel inconsistent or unclear across platforms
- Brand positioning & strategy workshop – Define what makes you different and why people should care
- Messaging framework – Your core messages, taglines, and value propositions that resonate
- Tone of voice guidelines – How your brand speaks and connects with your audience
- Visual identity direction – Colors, typography, photography style, overall aesthetic
- Brand guidelines document – Everything in one place for you and your team
- Brand application examples – See how it all comes together across different touchpoints
SOCIAL MEDIA STRATEGY & MANAGEMENT
Stop posting just to post. I create social media strategies that align with your business goals, keep your brand consistent, and actually drive results, without burning you out or overwhelming your team.
- Wellness, beauty, or healthcare brands that know social media matters but don't have the bandwidth
- Companies with inconsistent posting or unclear content direction
- Brands ready to build a real presence (not just exist) online
- Teams that need strategic support without hiring full-time
My social media packages are fully customized to your needs, but typically include:
- Strategic content planning & calendar – Know what you're posting and why, aligned with your business goals
- Professional content creation – Reels, posts, stories that reflect your brand and drive engagement
- Copywriting & SEO optimization – Captions and hashtag strategies that get you found
- Monthly strategy calls – 30-minute sessions to align, optimize, and plan ahead
- Performance tracking & reports – See what's working and what to improve with clear metrics
PAID ADS
Turn your content into campaigns that convert. I create and manage paid social ads that look authentic (not like ads), reach the right people, and drive measurable results, whether that's sales, leads, or brand awareness.
- Wellness, beauty, and healthcare brands ready to scale their reach beyond organic content
- Businesses launching products or services that need immediate visibility
- Companies with proven offers that are ready to invest in growth
- Teams that need conversion-focused campaigns with clear ROI
- Ad strategy & campaign setup - Define goals, audiences, and creative direction
- Authentic ad creative - Content that stops the scroll and drives action
- Campaign management & optimization - Ongoing testing and refinement for better performance
- Performance tracking & reporting - Clear data on what's working and where your budget is going
- A/B testing - Continuously improve results
UGC & CONTENT CREATION
Scroll-stopping, authentic content that feels real, not like an ad. I create user-generated style videos, trendy reels, and relatable content that builds trust, drives engagement, and performs well both organically and in paid campaigns.
- Wellness, beauty, or healthcare brands that want content that looks like it's from a real person, not a marketing team
- Product launches that need authentic testimonial-style videos
- Companies wanting to stay on top of trends without losing brand identity
- Businesses needing content optimized for both organic posts and paid ads
I create authentic UGC content optimized for Instagram, TikTok, and Facebook:
- UGC-style videos - Product reviews, unboxing, tutorials, Get Ready With Me (GRWM), testimonials
- Trendy reels - Content that taps into current formats and sounds
- Hook-focused content - Designed to stop the scroll in the first 3 seconds
- Authentic delivery - Natural, conversational style that builds trust
- Ad-ready content - Optimized for paid campaigns with proper licensing
Want to see what this looks like in action? Check out my UGC portfolio to see examples of authentic content I've created.
View UGC Portfolio
View UGC Portfolio
Looking for ongoing strategic support?
Many of my clients combine services for maximum impact. Here are some popular combinations:
- Brand strategy & identity foundation
- Ongoing social media strategy & management
- Perfect for: Launches or rebrands that need a strong foundation + consistent execution
- Organic content strategy & creation
- Paid campaign management to amplify reach
- Perfect for: Scaling brands ready to invest in growth
- Monthly brand & creative strategy support
- Campaign concepts & content direction
- Perfect for: Established brands with in-house teams who need strategic guidance
How we'll work together
Working with me is simple. No endless meetings, no guesswork.
- Choose Your ServicePick what makes sense for your business right now. Not sure? We'll figure it out together in our first call.
- Schedule a ConsultWe'll talk through your goals, challenges, and what success looks like for you. This is a real conversation, not a sales pitch.
- Make It OfficialLike what you hear? We'll lock in our plan, sign the agreement, and get started. You'll know exactly what to expect, when to expect it, and how we'll measure success.
FAQ
- Brand Identity projects: 4-6 weeks depending on scope
- Social Media Management: Ongoing monthly retainers (3-month minimum)
- Paid Ads: Ongoing campaign management with monthly optimization
- UGC Content: Turnaround is typically 1-2 weeks per video batch
Absolutely. Most of my work is done remotely, and I work with clients across Europe and beyond. All you need is a good internet connection and we're good to go.
That's completely normal, most people aren't sure at first! Book a free consult and we'll talk through your goals, challenges, and budget. I'll be honest about what I think you need (and what you don't).
Yes, for most projects. Brand identity projects can be split into milestones. Monthly retainers are billed monthly. We'll discuss what works best during our consultation.
I specialize in wellness, beauty, and healthcare brands, but I've also worked with biotech startups, lifestyle businesses, and everything in between. If your brand values authenticity and wants to connect with your audience genuinely, we'll probably be a good fit.
Every project is different. During our consultation, I'll create a custom proposal based on your specific needs and goals.
Ready to Get Started?
Whether you know exactly what you need or you're still figuring it out, I'm here to help you build a brand presence that feels like you, and actually gets results.
aliciadelacruzacedo96@gmail.com
