Work I'm Proud Of
Every project is different. Every business has its own story, challenges, and goals. Here's a look at how I've helped brands, from global wellness companies to local shops, clarify their identity, grow their presence, and connect with their audience.
HEALY WORLD
A global holistic wellness brand in the frequency therapy space, operating across multiple markets with a mission to empower people to take control of their health.
  • The Challenge
    When I came on board, Healy World had a powerful product but an underdeveloped digital presence. Their Instagram had 15K followers with low engagement, inconsistent content that didn't reflect their brand positioning, no clear content strategy, and missed opportunities to build a global community around their mission.

    The real challenge wasn't just growing numbers—it was building a brand presence that could scale internationally while maintaining authenticity and trust in a skeptical wellness market.
  • What I Did
    Services: Strategy | Social Media Management | Content Creation | Community Management | Branding
    I built a lifestyle-focused strategy from the ground up. This meant:
    • Creating branded templates that felt cohesive and elevated
    • Developing content that resonated with their wellness-minded audience
    • Showing up consistently to engage and build trust within the community
    • Aligning every post with their brand values and business goals
    • Building systems for sustainable, long-term growth
  • The Results
    From 15K to 58K followers in 2 years - but more importantly:
    • Tripled monthly reach from 53K to 150K-200K through strategic content that resonated
    • Doubled engagement from 2.7K to 4K+ monthly interactions, building a genuine community
    • Created a scalable system that the team could maintain and grow
    The transformation wasn't just about numbers, it was about building a recognizable brand presence in a competitive wellness space and creating a community that actually engaged with the mission.
Fitvia
A European wellness brand specializing in functional teas, healthy snacks, and supplements
  • The Challenge
    Fitvia needed to keep up with weekly product launches in a highly competitive wellness market while maintaining brand consistency and driving daily sales. Their content needed to be fresh, dynamic, and sales focused, without losing the brand's authentic, health conscious voice. The pace was intense, and every launch mattered.
  • What I Did
    Services: Strategy | Social Media Management | Content Creation | Community Management
    I developed a content strategy built around trend driven, catchy posts that aligned with both brand storytelling and commercial goals. The approach included:
    • Creating scroll stopping content that highlighted product benefits and drove conversions
    • Working closely with their creative team to produce high quality visuals for bigger campaigns
    • Ensuring every post, paid or organic, felt cohesive and on brand
    • Balancing educational wellness content with sales driven messaging
    • Adapting quickly to market trends and audience response
  • The Results
    • Boosted engagement and click through rates during weekly product launches
    • Strengthened brand consistency across all content, making the brand instantly recognizable
    • Delivered sales-focused content that kept pace with a fast-moving market and drove measurable revenue
    Fitvia's feed became a reliable source of inspiration and conversion, week after week. Their audience knew what to expect, valuable wellness content that also made purchasing decisions easy.
GENCC
A European beauty brand offering science-backed skincare and haircare solutions
  • The Challenge
    As a young biotech company entering a highly specialized market, GenCC needed to build a marketing foundation from scratch. They had groundbreaking science to communicate and a professional audience to reach, but no clear brand identity, no content strategy, and no digital presence. They needed to establish credibility fast in a field where trust and reputation are everything.
  • What I Did
    Services: Strategy | Social Media Management | Content Creation | Branding
    I helped shape the brand from the ground up, which included:
    • Defining their visual identity, tone of voice, and core messaging to resonate with scientific and business audiences
    • Creating targeted content for LinkedIn that translated technical innovation into compelling, accessible stories
    • Developing marketing assets that positioned them as both innovative and trustworthy
    • Launching a consistent digital presence that reflected their expertise and professionalism
    • Building credibility through thought leadership and strategic content
  • The Results
    • Established a clear, cohesive brand identity that resonated with investors, partners, and clients
    • Built a content and communication strategy tailored specifically to the biotech and B2B space
    • Positioned GenCC as an innovative, trustworthy player in a competitive sector, opening doors for partnerships and funding
    GenCC went from invisible to credible, with a brand presence that matched their scientific innovation. They now have the tools and foundation to grow confidently in their market.
Blumen Von Kärcher
A traditional flower shop based in Mainz, Germany, with a legacy of excellence since 1959. Known locally for premium quality blooms, artistry, and decades of trust.
  • The Challenge
    This beloved local shop had built a strong reputation over 60+ years, but their brand presence didn't reflect the beauty and quality of their work. They needed a digital identity that honored their heritage while appealing to a modern audience, and it all had to work within the realities of a small, family run business with limited time and resources.
  • What I Did
    Services: Brand Identity & Strategy | Social Media Strategy | Content Creation
    I developed a brand identity that balanced tradition with contemporary elegance:
    • Defined their visual style, tone of voice, and brand story that felt authentic to their legacy
    • Created a cohesive digital presence that showcased the artistry and emotion of their arrangements
    • Produced high-quality photo and video content that brought their work to life online
    • Built a simple but effective social media strategy they could maintain without overwhelming their small team
    • Ensured everything was scalable and realistic for their capacity
  • The Results
    • Established a clear, elevated brand identity that reflects their quality, craftsmanship, and heritage
    • Created a cohesive digital presence across Instagram and other platforms that attracts both local and new customers
    • Delivered sustainable content systems adapted to their team's capacity—no burnout, just consistency
    • Increased visibility within their local community and beyond, reaching customers who appreciate tradition and quality
    Blumen von Kärcher now has a brand presence that matches the beauty they've been creating for over six decades. Their digital identity feels as timeless and elegant as the flowers they arrange.
Content Creation Samples
In addition to strategy and management, I create authentic UGC-style content for brands. Here's a selection of videos and photos I've produced:
View Full UGC Portfolio
Want Results Like These?
Whether you're a global brand, a growing startup, or a local business with big dreams, I'm here to help you build a presence that feels authentic and gets real results.

Every project starts with understanding your goals, your challenges, and what success looks like for you.
Let's Work Together
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