Your brand deserves more than just showing up online.
I help growing brands clarify their identity and build a presence that doesn't just look good, it drives real results. Whether you're launching, rebranding, or finally ready to take your social media seriously, I've got you.
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Hi, I'm Alicia! I help wellness, beauty, and healthcare brands build a presence that doesn't just exist online, it actually works.

For the past 6+ years, I've worked with brands at every stage: biotech startups that didn't know where to start, established wellness brands ready to scale, and everything in between. I've led teams, grown Instagram accounts from 15K to 58K+, managed campaigns across four countries, and learned what actually moves the needle (and what's just noise).

But here's what I really do: I help founders and business owners stop feeling overwhelmed by marketing and start feeling confident in their brand.
You know your business needs to be online. But between inconsistent posting, unclear messaging, and zero time to figure it all out? It's exhausting.

Here's the truth:
You don't need to do everything. You need a strategy that actually fits your business, and someone who gets both the creative and the strategic side of it.

That's where I come in.
Services
  • Brand Strategy & Identity
    From positioning to visual identity, I help you clarify what makes your brand different, and make sure it shows up consistently everywhere.
    01
  • Social Media That Actually Works
    Stop posting just to post. I create content strategies that align with your goals, speak to your audience, and drive measurable results.
    02
  • Paid Ads That Convert
    Turn your content into campaigns that reach the right people and drive action, whether that's sales, leads, or brand awareness.
    03
  • Authentic Content Creation
    Scroll-stopping UGC-style content that builds trust and performs, both organically and in ads.
    04
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Recent Work
GenCC
Helped this biotech startup build their brand identity and digital presence from the ground up, positioning them as credible and innovative in a competitive sector.
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Fitvia
Developed a dynamic content strategy for weekly product launches that boosted engagement and drove consistent sales for this European wellness brand.
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Healy World
A global wellness brand that grew from inconsistent content to a thriving community of 58K+ engaged followers through strategic content and brand consistency.
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Blumen von Karcher
Developed brand identity and digital presence for this traditional Mainz flower shop, bringing 60+ years of excellence into the digital age.
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What Clients Say
Ready to stop spinning your wheels?
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Your brand has potential. Let's make sure people actually see it.
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