Your brand deserves more than just showing up online.
I help growing brands clarify their identity and build a presence that doesn't just look good, it drives real results. Whether you're launching, rebranding, or finally ready to take your social media seriously, I've got you.
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Hi, I’m Alicia! Brand and social media strategist, content creator, and founder of aliciadelacruz.studio.

With a background in Marketing and over 6 years of experience, I know that a strong digital presence takes more than pretty visuals. It takes strategy, consistency, and real connection.

I’ve helped brands grow from small followings into engaged communities, managing accounts with hundreds of thousands of followers, and developing content strategies for recurring product launches.

I work with brands that are launching, rebranding, or ready to take social media seriously. Brands that need someone who can handle both strategy and execution, not just one part of the process.

My approach is simple: understand your brand and audience, define clear strategic foundations, and execute everything with intention. From content creation to social media management and community growth.

Strategy-first thinking. Full execution. One clear vision from concept to results.
You know your business needs to be online. But between inconsistent posting, unclear messaging, and zero time to figure it all out? It's exhausting.

Here's the truth:
You don't need to do everything. You need a strategy that actually fits your business, and someone who gets both the creative and the strategic side of it.

That's where I come in.
Services
  • Brand Strategy & Identity
    From positioning to visual identity, I help you clarify what makes your brand different, and make sure it shows up consistently everywhere.
    01
  • Social Media That Actually Works
    Stop posting just to post. I create content strategies that align with your goals, speak to your audience, and drive measurable results.
    02
  • Paid Ads That Convert
    Turn your content into campaigns that reach the right people and drive action, whether that's sales, leads, or brand awareness.
    03
  • Authentic Content Creation
    Scroll-stopping UGC-style content that builds trust and performs, both organically and in ads.
    04
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Recent Work
GenCC
Established brand identity and B2B presence from scratch for biotech startup in specialized market.
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Fitvia
Fast-paced content strategy for weekly launches that drove engagement and consistent sales.
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Healy World
Built lifestyle-focused strategy that grew engaged community from 15K to 60K followers and tripled reach. 
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Blumen von Karcher
Created elevated brand identity honoring 60+ years of heritage while appealing to modern customers
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What Clients Say
Ready to stop spinning your wheels?
Book a Free Consult
Your brand has potential. Let's make sure people actually see it.
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