Your brand deserves more than just showing up online.
I help growing brands clarify their identity and build a presence that doesn't just look good, it drives real results. Whether you're launching, rebranding, or finally ready to take your social media seriously, I've got you.
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Hi, I'm Alicia! Brand and social media strategist helping growing brands build online presence that actually drives results.

With a degree in Marketing and over 6 years working across wellness, health and lifestyle brands, I know that building strong presence takes more than just pretty visuals, it takes strategy, consistency, and authentic connection.

I've helped brands grow from small followings to engaged communities of tens of thousands, developed content strategies for weekly product launches, built brand identities from scratch, and transformed established businesses with modern digital presence.

I work with passionate brands that are launching, rebranding, or ready to finally take social media seriously. Brands that need someone who can handle both strategy AND execution, not just one piece of the puzzle.

My approach: analyze your brand and audience, create clear strategic foundations (positioning, identity, content strategy), then execute everything, content creation, social media management, community growth.

You get strategy-first thinking with full execution. Consistent vision from concept to results. No juggling multiple people or losing the thread.

Ready to clarify your identity and build strategic presence? Let's talk.
You know your business needs to be online. But between inconsistent posting, unclear messaging, and zero time to figure it all out? It's exhausting.

Here's the truth:
You don't need to do everything. You need a strategy that actually fits your business, and someone who gets both the creative and the strategic side of it.

That's where I come in.
Services
  • Brand Strategy & Identity
    From positioning to visual identity, I help you clarify what makes your brand different, and make sure it shows up consistently everywhere.
    01
  • Social Media That Actually Works
    Stop posting just to post. I create content strategies that align with your goals, speak to your audience, and drive measurable results.
    02
  • Paid Ads That Convert
    Turn your content into campaigns that reach the right people and drive action, whether that's sales, leads, or brand awareness.
    03
  • Authentic Content Creation
    Scroll-stopping UGC-style content that builds trust and performs, both organically and in ads.
    04
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Recent Work
GenCC
Established brand identity and B2B presence from scratch for biotech startup in specialized market.
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Fitvia
Fast-paced content strategy for weekly launches that drove engagement and consistent sales.
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Healy World
Built lifestyle-focused strategy that grew engaged community from 15K to 60K followers and tripled reach. 
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Blumen von Karcher
Created elevated brand identity honoring 60+ years of heritage while appealing to modern customers
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What Clients Say
Ready to stop spinning your wheels?
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Your brand has potential. Let's make sure people actually see it.
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